Most businesses are short on a precious commodity – time. That’s where BEAN content comes in. You do business, while we do your content marketing.
Just when you thought you had it down, Google went and changed the rules of the game… Conquering the ever-evolving SEO algorithm seems like a never ending feat and, just when you thought Google would slow things down in 2018, they decided to up the ante. As the search engines work towards delivering the best…
It’s easy to get swept away in holiday mode as Christmas approaches. Lying in your arm chair, sipping on eggnog and watching all your old Christmas favourites. But when it comes to your content marketing, this is no time to be slacking. If you’re going away for the holidays, make sure you have content…
Taking a break from your business is hard, especially when it’s your baby. We tend to stress about how everything might fall apart when we leave. This isn’t helpful or productive. But when it comes to releasing content, taking a break can be detrimental to your Brand. Having a game plan when it comes…
I have a video on my homepage. That’s good enough, right? The short answer…NOPE! Video marketing is so much more than one lonely explainer video. In fact, if you’re not jumping on board then, Honey, you’re getting left far behind. It’s no longer a single element of your marketing efforts, it’s a strategy…
Video is everywhere. It’s quickly becoming the most popular way to consume content online. In fact, by 2019, consumer video traffic will account for 80% of all consumer internet traffic on the web.(SmallBizTrends) That’s A LOT. If you’re not hopping on the video bandwagon, I’m afraid you’re going to be left behind. With only…
It’s November already…that’s crazy! And, while the year seems to have flown by, our in-desperate-need-of-a-vacay bodies tell us otherwise. Working in a creative industry has it’s serious ups and downs. When we’re motivated, we can create the most kickass content that even David Ogilvy would love. But, coming up with creative concepts on the…
It’s that time of year again… Writer’s’ block is setting in thick and fast. You’ve written on every topic known to man, used up every good idea you thought you’d ever have and your inspiration is shriveling up like the flowers you forgot to water. It’s time to re-inspire ourselves, but how exactly do…
On the 25th of October, team BEAN had the pleasure of attending the Digital Agency Showcase the Red and Yellow Creative School of Business so graciously hosted. Upon arrival we were directed inside by friendly staff and lead toward the entrance hall. As I walked toward the auditorium, the smell of coffee and croissants…
If a landing page was a person, it would be a salesman. A good one is able to sell feathers to pigeons, while a bad one does worse than an encyclopedia sales guy in the 21st century. Landing pages are incredibly powerful tools used to move prospects down the sales funnel. But, not all…
Unless you’re Verimark, a half an hour infomercial with hard selling tactics is probably not going to sell your product. In fact, nobody’s even sure it works for them! When it comes to inspiring our audience to make a purchase, there are a few things we need to take into consideration.. Platform, audience, content…
Instagram algorithm updates are the bane of our existence. They make us want to pull our hair out, throw away our phones and consume tequila (lots of tequila). As soon as you seem to have it down, the algorithm rears its ugly head, making your tactics old news. So old, in fact, they make…
Have you been living under a rock? If not, then I’m sure you’ve heard of a little thing called Google. The creme de la creme when it comes to search engines, Google is what most of us use to navigate the internet when searching for brands, products or services. In fact, according to Net…
To spend money or to spend time? This is the question you’re ultimately asking when deciding between paid and organic search rankings. Aaaah! The never-ending battle of paid vs organic search. If you have a website and know a little about marketing, then you’re familiar with this ongoing battle. So, what is paid and organic search? Paid…
All I wanted was to log onto the restaurant WiFi. Now I’m getting mail every other day, and I’ve gotta be honest, it’s just not working with my schedule. It’s a love-hate relationship we have with most brands. They give us something for free, and then they bombard us with marketing emails and spam until we’re blue in…
When you think of email, you’re probably not thinking up-and-coming, right? But did you know that email marketing has a very strong conversion rate? In fact, email marketing has an average ROI of 3800 percent! So, what makes email marketing so marvelous? There are many answers to this question, but I believe the answer to be…
So you decided to get serious about your content marketing. Nice! You’ve been publishing blog posts for a while now and you’re feeling pretty good about them. Those cheeky puns have you giggling and your extended metaphors are always on point. If you could, you’d high-five yourself! You’re feeling confident, so you have a look…
Is your content not making any headway on the business growth scale? You read every content marketing strategy there was, and you wanted to reap the rewards too. So, you wrote a blog, shared it on social media, but the leads didn’t come. You’re left dazed and helluva confused. You’re on the brink of ditching this stupid…
“Did you hear that? Oh, never mind. That was just Instagram changing their algorithm…again. Nothing new.” *cries into her glass of wine. The life of a digital marketer is never dull. In fact, it’s quite the opposite. Our roads are showered with perils, curve balls and occasional crying in the company loo. If it’s not Facebook…
Has coming up with new blog ideas been draining your creativity pool dry? Are your brainstorming sessions leaving your mind spinning as your ideas go round and round in circles? It’s time for a perspective change… What about a refresh? Of course you want to keep a sky-high standard for your blog content, so your…
When we hear “audit” our minds default to serious men in suits inspecting our books. It’s a nerve-wracking thought and leaves very little to be desired. However, not all audits are created equally – especially when it comes to your website. In fact, a site audit is a GREAT THING and has heaps of SEO…
You have put your blood, sweat, and tears into a perfectly crafted piece of content. You’re feeling good about it so you hit publish and you give yourself a high five AND a pat on the back. A couple of days later, you go to your computer and sit down with your morning cup of…
Are B2B and B2C writing styles all that different? Ah, an oldie but a goodie. If you’re anything like me, you have read a lot of content marketing blogs in your day (like, a lot). If you have, you’ll know that the topic of B2B vs B2C writing will pop up from time to time.…
You aimlessly scroll down your feed. No doubt about it, you’re bored. You skip passed the stock photos you’ve seen a million times before, and the text-only statuses. And then… wait a second… something has caught your eye. Words matter, but words with great imagery matter more! As we’re about to learn, using graphics in…
It’s so easy to get caught up in the glitzy SEO tips and tricks that flood the internet. We spend so much time focusing on audits, research, and algorithms that we’ve stopped sweating the small stuff. And in this case, the small stuff can have big benefits. One of the most overlooked SEO fundamentals is…
Let’s face it, marketers and writers can be disorganized people. And hey, it goes with the territory. It’s not a creatives prerogative (sorry, Britney). But, if you want to succeed in your content marketing, you need to stay on top of the game. The only way to truly compete is by adopting some structure. So,…
“The only way to win at social media marketing is for the reader to say, ‘This was written specifically for me.” The world of social media can be a tricky and somewhat confusing place. Each post that goes out sets the tone for what your brand is all about, and can quite literally make or break you.…
We live in a world polluted by vast amounts of online content. So how do you ensure that your content reaches the right people, catches their attention, and then holds on to it long enough for them to learn something about your business? We spoke to our Social Media Scientist, Kayleigh Ellis, here at Bean…
Let’s get philosophical for a second: If a tree falls in the forest, but no-one is around to hear it, does it make a sound? By the same logic… if you’re creating great content but no one’s reading it, was it worth creating at all? You need the right people to find, read, and engage…
Blogging is a simple way to keep your audience up to date and engaged with what is happening in your company. Effective blog posts will keep your audience informed without causing them to lose interest in your article or page. Your goal should always be to connect with the right audience and keep them engaged…
“The best place to hide a dead body is page two of Google.” That may sound dramatic, but it’s based in truth: 75% of people never scroll past the first page of search results. So, how do you get onto that first page? Well, with Search Engine Optimization, or SEO: the practice of improving the searchability of…
Internet marketing guru, Todd Malicoat, quipped that “SEO is a noun, verb and adjective.” So if you’re taking your online presence seriously, then you should be having frequent conversations about how to improve website SEO, how to SEO better, and how to use SEO tactics to help customers find your website. Sound like a lot of expensive…
Poet Marilyn Hacker summed it up when she said that “good writing gives energy, whatever it is about.” Nowhere is this more true than in content marketing. However, good writing that excites and inspires doesn’t come naturally to everyone. There are a handful of personal qualities that contribute to writing that is interesting, original, informative,…
CONTENT MARKETING TRENDS IN 2018 Content marketing can be an incredible tool for exposing your brand, building consumer trust and recognition, and growing your small business. But as they say, there’s more than one way to skin a cat. And when it comes to content marketing, the best and most effective practices are continually evolving.…
It feels like there are new content marketing channels every week, so how are you supposed to keep up? Does your business need to pour as much energy into sharing images on Instagram as it does publishing articles on LinkedIn? What about Twitter – will your target market look elsewhere unless you’re constantly engaged in some online…
Simple explanations for every mind-boggling term associated with content marketing Content marketing is all the rage, but with a hot topic comes a whole lot of confusing terminology. We know it can be overwhelming to master the vocabulary while you’re trying to figure out how to practically implement content marketing for your business. That’s why…
