You aimlessly scroll down your feed. No doubt about it, you’re bored. You skip passed the stock photos you’ve seen a million times before, and the text-only statuses.
And then… wait a second… something has caught your eye.
Words matter, but words with great imagery matter more! As we’re about to learn, using graphics in your blogs and website content is crucial.
People are great at remembering pictures. When you read plain text you’ll retain 10% of it three days later. But, add images to it and you’ll retain 64% of that information in the same amount of time. Still wondering about the benefits? Do the math! (source)
Why Do We Need to Get Graphic
- For attentions sake! – Your eyes are attracted to pretty things, so that’s where your attention will go. Give your audience something visually appealing to enjoy as they take in your great content. Just make sure your images are telling the reader your story.
- Using Graphics improves your page SEO. Pages with visual appeal attract a significantly larger audience than those without. By keeping your audience engaged in the content, you improve session time on your site. Google loves long time dwellers!
- It creates visual structure. If it pleases your inner OCD self, it’ll please the eyes of the audience in the same way. Plus, graphics help provide more of the instant gratification that has become a part of our consumers daily lives.
How to Get Graphic
- Graphics help communicate ideas in a fresh and exciting way. Need to share a statistic or give a step by step tutorial? Infographics receive three times more likes and shares – that’s some crazy, powerful stuff if you ask us! Check how we have used infographics to deliver valuable content in previous posts.
- Include imagery between your paragraphs of content. Images break up text, which stops your audience from getting information overload. Give their eyes a break – they deserve it.
Did you see what we did there?
- Give your website or blog a graphic header. As long as it sticks to the theme of your site, it’ll help attract your audience and make your site look professional. Include the name of your company or a logo to spread brand awareness.
- When including graphics on your page, make sure you’re using a reasonable file size. You don’t want large images slowing down the load speed of your page. If your site takes too long to load it will impact your bounce rate. Don’t let that happen, use Google Page Speed Insights to check your load speed score and keep your images optimised.
- Avoid the overuse of bright or repetitive images. It might be cute the first time but a GIF of a monkey playing table tennis is GOING to get old.
- Include alt tags on your images to improve your SEO. Google uses your alt tags to understand what your image is about. This helps increase the way traffic can be directed to your page. If someone does an image search on Google, they have a better chance of finding you.
Tools to Get Graphic
Canva – Canva allows you to format your images for different platforms and has many great design tools too.\
Using great graphics is all good and well but making sure it’s relevant is key. Getting graphic with your blogs and website content is a matter of trial and error. Different techniques will work better for different businesses. Use the guidelines we’ve provided as a starting point but don’t be afraid to break the rules!